About the Founders 

We are a sister-owned company - founded by MacKenzie (Bowden) Knierim, Morgan Bowden, and Madison Bowden. To read more about us, click here!

About Our Name

We know it's the obvious 'winning streak' but....did you know? A group of tigers is sometimes called a 'streak.' One time when I (MacKenzie) was at Andy's ordering her favorite ice cream (Tiger Streak), they had a poster up with that fun fact. I had absolutely NO idea (I had only ever heard of 'pride' before). It stuck in my head for some reason and as we brainstormed names, we all liked the idea of playing into the team that started this whole thing: the Missouri Tigers! ;) 

About the Brand

We previously operated under the name The Southern Rose and Rosebuds..... but that part of our past is GONE ;) We re-branded our boutique to Emby Goods earlier this year and knew we wanted a separate place for our gameday collections. 

Through the years of TSR, we quickly became THE SPOT for Mizzou gameday styles (for the whole family). During our heavier gameday seasons, our website was purple.....but had almost ALL Tiger gear and it didn't make sense. For nearly ten years, we brought in 'generic' gameday collections and had FUN but in 2024, we decided to make the leap into licensing for our next collection. It's finally all coming together and some of the products listed on our website were literally over a year in the making !! It sure feels good to have it separated from our every day boutique (Emby Goods) and in its own place in the world. We cheer for the Tigers year-round and know so many of you do, too! Plus, we wanted to be able to offer our collections to wholesale accounts so retailers all across Missouri can finally find unique, trendy Mizzou gameday apparel for their stores, too! 

Thanks for being here, friends, and GO TIGERS! ;)

And yes.....we'll be rolling out some Kansas City collections soon because we're also BIG Kansas City Chiefs fans! BE READY!